![]() Kroger’s conversion rate (CVR) rose 86.5% month-over-month (MoM) from 8.9% in March 2020 to 16.6% in April while Publix’s CVR surged 48.5% MoM.įor a short period, CVRs for Kroger and Publix even exceeded the grocery category of mega-retailer Walmart (/grocery) and grocery courier service, Instacart, while o ther traditional grocers, like Safeway and ShopRite, trailed behind. Panic-buying in the spring of 2020 propelled desktop conversion rates for traditional grocers. ![]() Online grocery shopping looks like it is here to stay. Though traffic declined since peaking in March 2021, the pandemic still left its mark. grocery industry spiked 47% year-over-year (YoY) since the onset of COVID-19. To help these retailers thrive in the cutthroat online grocery business, we use Similarweb Shopper and Research Intelligence, to compare Amazon, Walmart, Instacart, and traditional grocers. ![]() In the wake of the pandemic, traditional grocers now compete with disruptors like Instacart and megaretailers like Walmart and Amazon.
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